[MUSIC PLAYING] Hi, I'm Chris Harper and with me is Melissa, and we are demonstrating an application for low back pain. Low back pain can he located across the low back or just above the pelvis. And today we've placed a red dot just to demonstrate where that pain may be. OK, and low back pain can be caused by hip misalignment, sitting or standing for excessive periods of time, inflammation from overuse or activity, or blunt force trauma to the lower part of the back. KT Tape helps treat this condition, as it relieves pressure, provides some support, and may increase circulation to the area. For this application, we need to have the skin on stretch. So the position for this is to flex forward as much as is comfortable before we apply the tape. So for our first piece, we're going to take a full strip and twist and tear the paper backing and peeling that backing being very careful not to touch the adhesive. We're also going to stretch the tape by placing our thumbs across the tape and applying even pressure versus pressure like this which may cause some uneven pressure through the tape. So thumbs flat on the tape and we're going to apply this with 80% stretch. So what that is this is 100% percent stretch, we're just going to back that off a little bit as we apply that right over the area of pain. We're going to pinch that off and as we remove the last bit of paper, we'll leave the ends of the tape with absolutely zero stretch on that as we lay those down. We're doing the same thing on this opposite side. Just laying that piece down. Just going to give that a little bit of a rub, For our second piece, we're going to tear a second full strip and just like the first one, we're going to twist and tear that paper backing. Again, being very careful not to touch the adhesive. We're going to apply even pressure on that stretch with our thumbs. Going just below that first piece, we're going to apply 80%. So full stretch, backing that off just a little bit. And laying that down. Again, it's important just to lay the end of the tape with absolutely zero stretch. And again, same thing on the opposite side. Opposite end of the tape, just lying that down. Give that a good friction rub. That's just to activate the adhesive, heating it up just a little bit. Make sure that's well adhered. Go ahead and stand back up. You may see some wrinkling in the tape, that's what we do want to see across there. And some tips for this application is making sure that you clean the skin very well. Take some care with removing clothing as this may roll the tape, just be careful over that area. Some complimentary treatments for this may be ice, rest, use of non steroidal anti-inflammatory drugs, physical therapy, or chiropractic care, strength training, some focusing on posture while sitting for prolonged periods of time such as at work or with driving, and possibly using a new mattress if you're having pain at night. Please seek care if you have extreme pain or swelling, discoloration over the area, or difficulty standing, or marked loss of movement. For more information, please see our website at kttape.com.